While we wait for the last week of January to arrive with our official 2026 Obsessions List , I decided to bring our tradition of picking favorites from the previous year to our official site, which debuted last year. I’m so happy to have created this space because I feel it allows me to add more depth to the discussions we’re already having on our socials. I am fully aware that an "Obsessions List" is inherently about consumer behavior—something we always need to question an